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There's a story about this gay ad - which was used by Norwegian Gay Youth Helpline. A beautiful ad. I noticed a short post to this and add it in here.

It's a Norwegian public service announcement for gay teens. It says "You don't need to be so tough". Except that the commercial's author agrees with me more....
I wrote this commercial years ago with three others as a part of an advertising workshop/competition. It didn't win, but was picked up by the Norwegian company Screenquest and filmed as a commercial for a gay youth helpline. When finishing the film I was called in to write a tagline. A more correct translation would be "You don't need to be *that* tough". Morten Daae, Norway


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